In June 2015, Kierra Sheard spearheaded a soft launch of our Fall/ Winter Collection of Eleven60. Our designer has personally designed classic and refreshing looks for the professional curvy woman that is chic, sexy, bold and eclectic.
Eleven60 honors the bold and classy nature of Kierra’s inspiration, her mother and Christian legend Karen Clark Sheard— Eleven60 is the month and year that Clark-Sheard was born. Our designer has crisscrossed the globe and absorbed the fashion trends of New York City, London, Paris, Tokyo and Seoul.
Eleven60 is poised to take curvy fashion to an unparalleled level. Kierra’s unique experience as a curvy fashionista has allowed her to design red carpet, a night out, and boardroom ready apparel that will compliment every “body.” Sheard has partnered with Korean manufacturer, Kim So- Young, to offer the full figured women quality garments.
As a full–figured woman herself, Sheard is designing from the consumer’s perspective. Full-figured consumers have often complained that it is difficult to find quality clothing in their size. Most women like Kierra are only able to invest in expensive shoes as opposed to clothing because contemporary trends don’t have the fashion or the right “fit” for the curvy consumer. Kierra’s perspective gives her an added advantage as both a consumer and a designer.
The price points for the apparel matches that of current consumer surveys that highlight the necessity for high-end designs for the sophisticated shopper looking for a wardrobe that matches her lifestyle, as opposed to utilitarian designs that lack function, proper support and style.
Our mission is to serve the plus size woman with fashion forward styles, quality, and complimenting fits to empower and enforce self- confidence. As a lifestyle brand we aim to serve every woman with innovation and leading culture trends. We are committed to having curvy women not feel “left behind”.